Monday, 25 June 2012

Paul Smith fragrance brief

This project was a live brief set by Paul Smith. It asked for the design of a new his & hers fragrance set for the mainline collection. Me and Rach decided to collaborate on this brief, which was the best decision we ever made as it involved a hell of a lot of work: creating a story & concept behind the fragrance, the packaging design, the bottle design, the name, the scent and point of sale and promotional ideas.

Plus, it was the best decision we ever made because... we won! Meaning we are off to meet Sir Paul himself to get feedback on our work and have won the prize of an internship with him - such an amazing opportunity, I still can't quite believe it.

Anyway, on to the work...

A selection of our research & mood boards which we established throughout the project:

The concept for our fragrance extends from our initial research in which we became interested in Paul's love of gathering objects - he famously does not call himself a "collector" as he knows little about the items he acquires. In this respect, we likened his character to that of the magpie - an inquisitive & creative bird, famous for picking up items which catch its eye, particularly shiny ones, which he uses to adorn his nest in an attempt to attract a mate.

We ran this idea throughout every aspect of our design - from the spring scent (the magpie's mating season), to the bottle designs, which magnetise towards each other, allowing for both attraction and collection.

Below are our final concept presentation boards, which were sent down to Paul Smith for his viewing, along with our mock-ups:

Monday, 4 June 2012

memoirs of a traveller - the unconventional postcard

So this self-negotiated brief was supposed to be 3 weeks long... that didn't happen. About six days were spent designing this set of 'unconventional postcards'. 

These postcards are inspired by the journals which I kept when I first went travelling as well as the textiles and patterns from the South East Asian culture. The illustrations tell the story of the experiences which you don't expect to have before you begin your travels, yet they seem to be some of the most memorable moments and the times you often laugh about when you've returned. 


Here's a little piece of me. I designed this little package in order to promote myself and get a placement. The concept is based on my surname 'Insch' and plays on the saying 'give 'em an inch and they'll take a mile'. I've flipped the expression to put a positive spin on my name 'Take and Insch and I'll give you a mile'.

The piece is held together with a tape measure displaying inches, which when unravelled exposes a short cover letter on the reverse of the tape measure holder. Below this is my CV which encases a small folded book of a preview of my design work. 

Landed one placement so far... and an interview for another one... fingers crossed.