Thursday, 5 April 2012

penguin brief: one flew over the cuckoo's nest

This was a pretty quick supposed-to-be-two-week-but-done-quickly-in-a-week project. With the deadline coming up and everyone trying to get their competition briefs organised, the first week of this project was used elsewhere...

My concept for this brief was to show the underlying chaos which the seeming structure and routine of mental hospital creates. I also wanted to show that sometimes, much like the characters in the novel, somethings aren't as simple as they seem on the surface.

My book jacket involves three separate pages, the first, a white cover with a die-cut circle, through which the viewer can see the novel title and white bars, through a page of red acetate. When the red acetate is turned, the title becomes illegible, and another pattern from the hospital contrasts with the bars to create chaos out of two seemingly regimented patterns.

I took inspiration from Stefan Sagmeister's book 'Made you look' to work with green ink under red acetate to reveal something.

1 comment:

  1. I love this! Such a good idea, and the white space is looking really fresh. I'd pick this up.