This project asked us to pick a word from a given selection and create a brand using that word as inspiration. My chosen word was 'infidelity' - quite fitting with my last project. We were required to produce the brand pillars and elements, without yet considering the product which it would be used for. My brand was named 'one.' My concept was to draw on the word fidelity and play with the idea of two things coming together to create just one. As you can see from my presentation boards, this has been implemented with the use of secondary colours and other elements which symbolise completeness, such as circles.